What Consumers Want From Your Healthcare Podcast

Featuring: Jordana Taylor, Marketing Manager at BayCare Health System

Consumers are constantly seeking reliable, engaging, and easily digestible sources of information to empower them in making informed decisions about their health and well-being. Enter the world of healthcare podcasts, an increasingly popular medium that offers just that – and more. But what exactly makes a healthcare podcast stand out from the crowd and truly resonate with your target audience?

Join Jordana Taylor, Marketing Manager at BayCare Health System and host Alan Tam, Chief Marketing Officer at Actium Health, as they delve into the key elements that make a healthcare podcast stand out, ensuring that your show not only resonates with listeners but also propels your brand to the forefront of their minds.

5 Takeaways:

1. People all learn differently, so using different mediums of communication can help marketers to reach different audiences.
2. When creating a podcast, be clear about the goal or purpose behind the podcast. The “why” of the podcast will determine how your success is measured.
3. Maintaining a quality podcast requires a clear view of the purpose of the podcast, buy-in from the organization behind it, and consistent posting of new content.
4. People can’t follow the podcast if they don’t know that it exists. Putting out the word that the podcast is out there can make a huge difference.
5. Listen to the community in order to know what types of content and topics to address on the podcast. People will listen to the podcast if it features the topics they need and want to learn more about.