May 2024 Health IT Marketing Minutes

Clarity Quest
Is your B2B marketing boring? Gen Z will let you know. – Dalton Patterson, Account Director at Clarity Quest writes, We have a diversified mix of generations inside the Clarity Quest team and Supreme Group. Many of our employees saw the launch of Atari, NES, the bag phone, the Nokia brick (throwback to the Snake game, amirite?), iPod, iPhone and more. That’s only hardware advancement; don’t get us started on the launch of ChaCha, the WWW (World Wide Web), Google and MySpace (PLEASE leave your page song in the comments if you remember it!). Our health tech marketing agency has been around the block regarding technological and communicative advancements spanning the Boomer, Gen X, Millennial and now Gen Z generations. It got us thinking: what will B2B marketing for Gen Z mean?

Swaay.Health
Collaboration Needed Between Marketing and Patient Experience Teams – By Colin Hung – Marketing and Patient Experience teams have similar goals, yet rarely do marketers stay involved past the point of getting a patient in the door. Learn how closer collaboration can improve brand positioning, campaign effectiveness, and even bolster budgets.

Brafton
How To Use ChatGPT for SEO: 5 Steps for Success – Rebeka Meszaros, Content Writer at Brafton says, Are you looking for new ways to sharpen your search engine optimization (SEO) and content strategies? If you’re an SEO specialist and have not yet used ChatGPT to improve your rankings, it’s time to take a closer look at what it can do for your digital marketing efforts. This article will guide you through using ChatGPT to improve your search engine visibility and create content that truly engages your audience. Ready to see how AI can help you stand out in a crowded digital space? Let’s dive into the practical steps to maximize your SEO efforts with the power of generative AI.

anthonyBarnum
Mid-year is Looming: Time to Upgrade or Initiate PR – Melissa Anthony at anthonyBarnum writes, We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent inflation and global tensions casting a shadow. Yet, we are also at the forefront of rapidly advancing technologies that are reshaping entire sectors. It’s not just GenAI; it’s automation, wider adoption of drones, and advancing healthcare technologies. New technology is taking hold rapidly, leading toward an explosive rate of innovation and adoption. The pace of innovation cannot be contained, even as the global and political spheres storm overhead.

KNB Communications
Crafting impactful B2B healthcare marketing campaigns: essential design principles for healthcare, health tech, and life sciences companies – Laura Hill, Marketing Manager at KNB Communications writes, Developing effective B2B marketing strategies is key to distinguishing your brand. Design is a crucial tool in this process—it helps convey complex information succinctly and fosters trust among targeted professionals and decision-makers. This guide explores essential design principles that can significantly enhance the effectiveness of your marketing campaigns. Let’s discuss how to establish a robust brand identity and leverage advanced user experience strategies so your messages resonate deeply with the unique needs of the healthcare, health tech, and life sciences industries.

StudioNorth
How awareness months can fuel powerful healthcare marketing strategies – Lorraine McMeekin, Senior Director, Strategy – Healthcare at StudioNorth says, Working in healthcare marketing, you’ve likely had someone pass by your desk and ask, “What are we doing for <<insert health awareness month here>>?” What’s been your response? Often it comes down to your organization’s point of view and how health awareness months align to the brand’s identity. For many, these acknowledgements are not simply a one-time social media mention — they’re part of a larger strategy. For others (I’m looking at you, lean and mean healthcare digital marketing teams!), these efforts can fall squarely into the “nice to have” column of an annual plan overflowing with “need to haves.”