March 2025 Health IT Marketing Minutes

KNB Communications
Why schema markup is a non-negotiable for biotech and healthcare SEO – Beth Cooper, JD/MDA, VP of Marketing and Sales at KNB Communications writes, When it comes to digital marketing in healthcare and biotech, the industry plays by different rules—and so does Google. If you’re not using schema markup, you’re making it harder for search engines (and potential customers) to understand, trust, and surface your content. And in an industry where credibility, authority, and trust are everything, that’s a risk you can’t afford.

Swaay.Health
7 Marketing Trends You Need to Know from HIMSS25 – By Colin Hung – The HIMSS conference has always been a hotspot for healthcare marketing trends, and HIMSS25 in Las Vegas was no exception. This year’s exhibit hall was packed with eye-catching booth designs, creative engagement tactics, and surprising shifts in exhibitor presence. Here are the seven marketing trends that you need to know.

Brafton
AI in Marketing: What Marketers Really Think – Aleisha White, Writer at Brafton says, To say that AI would be the future of marketing might’ve been true about five years ago. But now, AI has surpassed the visionary phase on the adoption curve, and marketers are more deliberately implementing it into their daily workflows. We wanted to know how our fellow marketers traverse this space, so we asked them. The survey received 127 responses from our audience around the globe. We learned that well and truly beyond its seedling phase, AI is consolidating its place in marketers’ turf — but not always in the ways you’d expect.

Amendola Communications
Building Trust in Healthcare Technology: Communication Strategies for Startups – Grant Evans, Senior Content Director at Amendola writes, In healthcare technology, trust isn’t just a marketing goal—it’s the foundation of success. While established healthcare brands leverage decades of reputation, startups face the unique challenge of building credibility from scratch in a sector where mistakes can have serious consequences.

MERGE
Cultivating Healthcare Marketing Maturity – Priyama Barua at MERGE writes, The need for innovation in marketing strategies has never been more critical. With the healthcare landscape rapidly evolving and an expected surge in demand for services, marketing departments must harness their strategic potential to drive success.

anthonyBarnum
What NOT to do in PR 2025 – Melissa Anthony at Anthony Barnum says, Tech marketers are racing to win over target markets with their solutions. In this time of hyper-innovation and technology adoption, marketers have a renewed focus on igniting their marketing strategies to drive growth. Content marketing, events, SEO, and PR are all in the mix. Marketing executives love a great B2B technology and healthcare platform PR campaign. For many, now is the time to get in front of their vertical, top business, and technology media with thought leadership and news.