Health IT Marketing Minutes

Clarity Quest
Creating the right ad mix for healthcare marketing: The best use of popular digital platforms – Brian Shilling, Executive Vice President of Client Operations at Clarity Quest (@CQmarketing) writes, Have you inherited a digital ads strategy that feels like “too much” or “too little”? Suspect your ad budget allocation is out of balance? Wonder if you’re advertising on the best channels? Think your strategy is a little too stale or stuck in its ways? If you answered “yes” to any of the above scenarios, it’s time for a fresh look at your digital ads strategy and budget allocation.

HITMC
Five Exciting Things to Look Forward to at #HCIC22 – Colin Hung (@Colin_Hung) – The 2022 Healthcare Internet Conference (#HCIC22)is just around the corner and I am looking forward to attending the event for the first time in many years. In fact, there are five things I am particularly excited about: a TikTok session, a podcast breakout, a patient volume master class, an email marketing keynote, and the exhibit hall.

Brafton
Here’s Why Customer Marketing is The Future (+ 4 Examples) – Ashlee Sierra, Senior Writer & Editor at Brafton (@Brafton) says, As you’ve probably realized by now, marketing experts like you and me can do just about anything — like seeing the future. What’s that? You were sick on the day everyone else had prophecy lessons? Not to worry — I’m here to be your guide. I’ve even got an extra crystal ball you can use. Just peer inside to get a glimpse of your marketing future.

MERGE
Navigating the Patient-Provider Relationship – Taylor Heussner, Senior Corporate Marketing Manager at Merge (@weareMERGE) writes, In the past few years, there has been a marketing evolution in the healthcare industry driven by consumer expectations. Consumers expectations have shifted for many reasons, but let’s examine three key drivers of change: Acceleration of competition; Acceptance of the wellness economy; Rise of consumer empowerment. Now, health care providers must either respond or risk losing current patients — as well as potential new audiences. With more than 1 billion health-related questions pinged into Google every day, it’s clear individuals want to be invested in their health.

Amendola Communications
You Still Have To Write For Humans (And Not Just Eighth Graders) – Chris Nerney, Senior Writer at Amendola Communications (@AmendolaComm) says, Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true (especially since more than 90% of adult Americans 25 years or older have graduated from high school), I’d like to have a word with our education system.

KNB Communications
Productivity Hacks for Healthcare PR & Marketing Pros – Larissa Andrade at KNB Communications (@KNBComm) says, The healthcare communications space poses its fair share of challenges just as much as it presents solutions and opportunities. This passion can also take a lot from us — causing us to perhaps take on multitasking, extend ourselves a little too far and take in a lot of coffee in the process. This is why it is important to have a few tricks up your sleeve to help handle the day-to-day obstacles and find a healthy balance.