Health IT Marketing Minutes

Clarity Quest
Marketing recommendations for digital health brands based on a large health system’s buying process – Chris Slocumb, Founder & President (@CQmarketing) writes, In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health systems in the U.S. I found the following paragraph on how Community Health Systems buys digital health software illuminating as it explained a lot of why sales cycles can be upwards of 18 months for health tech companies.

KNB Communications
The 5 Best New LinkedIn Features for Healthcare Marketers – Aquinnah Rank at KNB Communications (@KNBComm) says, 35+ new features were released on LinkedIn this year, from repost features to emoji-like reactions. It’s important to stay up to date with a platform’s technology to ensure you reach your audience in the most effective way possible. Here are the five best new features you can use to benefit your healthcare marketing company.

Amendola Communications
3 Easy Steps To Writing a Value Proposition That Sells – Janet Mordecai, Senior Account Director at Amendola Communications (@AmendolaComm) says, A value proposition is a simple statement that tells your customers and prospects why you are in business. At its core, it’s the promise your company gives customers about what it will deliver and why they should choose your product. Value propositions form the foundation of marketing campaigns and sales pitches, so they can’t be vague or too general.

HITMC
Content That Converts Like a Champ – Advice from a HITMC Expert Panel – Colin Hung (@Colin_Hung) writes, Content is the foundation for most marketing campaigns. Marketers are therefore under constant pressure to create content that converts. It turns out that long-form content: eBooks, whitepapers, and webinars continue to be top performing assets for B2B healthcare marketers. But what content are we overlooking? What pitfalls should marketers avoid when creating content? We convened a panel of experts to find out.

Matter Communications
7 Reasons to Maintain Your Marketing Program in Uncertain Times – Tim Hurley at Matter Communications (@MatterComm) writes, There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly every facet of their businesses – and marketing is no exception. We’ve seen this movie before – periods of tremendous growth followed by budget tightening, a few speed bumps and, in some cases, contraction. Everyone from business consultants to investors are quick to issue warnings during challenging times: Exercise caution. Tighten the financial and operational belts. Hunker down. Ride out the rough patch.

Brafton
Branding vs Marketing: Important Differences to Know – Sonora Birnie, Writer at Brafton (@Brafton) says, Whether you’re the proud owner of a new business or working with a team of dedicated marketers who want to spread brand awareness about your product or service, you’ve likely heard of marketing and branding. Some may use the terms interchangeably, but true marketers know there are some key differences between the two.