Health IT Marketing Minutes

Brafton
Beginner’s Guide to Developing a Marketing Program – Dominick Sorrentino, Brand & Product Manager at Brafton (@Brafton) says, Spend a little time on the Brafton.com blog and you’re sure to find our experts talking at length about marketing plans, marketing strategies and even marketing frameworks. We think about marketing day in and day out. We chat about it in the break room. Some of us have even admitted to having dreams about it. Simply put, we’re big fans of marketing in all its forms. But in all our fanfare, we noticed we haven’t yet discussed one key element of this topic: the all-important marketing program. We’re here to rectify that.

HITMC
Engaging Employees to Build a Better Culture – Colin Hung (@Colin_Hung) writes, The war for talent in Health IT has never been more intense. At the same time, companies are learning on the fly how to grow and scale with a hybrid or completely remote workforce. The key to surviving and thriving in this type of environment is the strength of a company’s culture. Redox has placed a big bet on culture – and it is already paying off.

Aria Marketing
The Value of a Client Conference – Ross Homer, Senior Vice President at Aria Marketing (@AriaMarketing) writes, We’ve dedicated a number of blog entries over the years to the PR value of industry conferences such as HIMSS, HLTH and ViVE. These shows provide a unique forum and opportunity for us to connect our clients with key members of the media to build relationships, exchange ideas and inspire content creation (in-person!). But, there is another kind of conference that provides just as much value for our thought leadership-driven public relations work, and those are client conferences; events that our clients host for their own users. Now, you may be thinking, client conference? Isn’t that just an opportunity for vendors to wine and dine their customers while trying to upsell them?

Clarity Quest
Stop boring your target audience: The 5 best B2B marketing tactics to test now – Melanie Hilliard, Account Director and Content Lead at Clarity Quest (@CQmarketing) says, I was originally planning to write up key takeaways from the HubSpot State of Content Marketing in 2022 for health tech and life sciences marketers. Turns out, I bored myself to tears just working on the outline—I can’t imagine how a reader might feel actually having to read it! While I often joke I work in b-2-boring marketing, the truth is that it doesn’t have to be. Self-reflection has me wondering, am I the one making it boring? The good news is that you can start testing new tactics right now to see what resonates with your target audience before altering your long-term strategy. Ready to spice up your marketing? Here are five of the best B2B marketing tactics to try … right now.

KNB Communications
How to get quoted in healthcare media: our PR experts spill the secrets – Amy Roberts, Vice Presidents of Communications & Client Services (@KNBComm) writes – Even the most introverted and ego-free people will agree — there’s nothing quite like seeing your name in print. Being quoted as an expert in your field is often a goosebump-inducing experience. It’s gratifying when your words are immortalized in the newspaper, in a magazine, or on TV. But the leap from expert to quoted expert can be a bit of a distance, especially in healthcare. To help cover what can sometimes be a vast expanse, we asked our media relations team to weigh in.