Health IT Marketing Minutes

Clarity Quest
The importance of “clarity” in web messaging – David Gomez, Account Director at Clarity Quest (@CQmarketing) says, If you are a healthcare tech or life sciences company that does innovative work, you’ve probably spent a lot of time with a designer to produce inspired web design. Maybe even more time than what you’ve spent on your products and services. When you are trying to share your narrative online, it’s important that you don’t overlook the web messaging. Web messaging is a critical detail that can either help generate leads or result in a higher bounce rate. Clarity is in our name, and we believe it should also be in your web messaging.

HITMC
7 Healthcare Marketing Insights from HITMC (Healthcare and IT Marketing Conference) – John Lynn (@techguy) writes – Overall, the 2022 edition of the annual HIMSS conference was a pleasant surprise. There was a buzz in the exhibit hall and in the sessions that was noticeably absent in 2021. From a marketing perspective HIMSS22 was less flash and more substance than prior years – a welcome pivot. There were still stylish booths, but nothing over-the-top or excessive.

Brafton
11 Types of Marketing That Should Be on Your Radar (With Examples) – Dominick Sorrentino, Brand & Product Manager at Brafton (@Brafton) says, All marketing has three core elements: 1. Content: This is the medium your message takes. Examples include print ads, TV commercials, digital ads, blog posts, videos, flyers in the mail, social media posts, emails, speeches, etc. 2. Distribution channels: This is the platform where you share the message. Examples include magazines, TV channels, webpages on the world wide web, search engines, the U.S. Postal Service, social networks, an email service provider, a street corner. 3. A marketing strategy: This is the premeditation of what you want to say, why you want to say it, how you want to say it, to whom, when, on what marketing channels and with what types of content.

Finn Partners
Defining a New Role for Health Communicators in the Misinformation Era – Richard Hatzfeld, Senior Partner at Finn Partners (@FINNPartners) says, If events over the past several years have taught us anything, it’s that misinformation is an entrenched feature of life in the digital age. Rather than fading into the dark corners of the Internet, misinformation has become a pervasive, destabilizing force in our society, impeding efforts to mitigate pandemic threats, arrest climate change, protect democracy and solve many other issues.

KNB Communications
3 Healthcare Branding Elements to Build Up for Lead Gen – Beth Cooper, Vice President of Marketing + Sales at KNB Communications (@KNBComm) writes – There are plenty of companies out there who are addressing similar pain points to the ones you do. But there’s only one you. The additional layer that makes you different, and we are not talking about a product feature, is your brand. Your brand can be your differentiator, the reason that people want to do business with you over a competitor. Showing up as unapologetically YOU will work wonders on your lead gen and sales, as long as your brand aligns 3 big elements with their ideal target persona.