Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

On this episode of What’s My Tagline? I spoke with with James Aita, the Director of Strategy and Business Development for Medicomp Systems, and Grace Vinton, a seasoned PR expert at Amendola Communications at ViVE 2022 in Miami. It’s March and at long last the industry sees a resumption of two large-scale, in person conferences. One is an inaugural event and the other a long-standing conference and exhibition that’s been hosted for decades. We’re talking of course about ViVE, in Miami, and HIMSS in Orlando. Listen in and hear what they had to share as participants to ViVE and their answers to the question, is there room in our industry for two large-scale health IT conferences?

To Read

Clarity Quest
Best Practices for B2B Healthcare Video Marketing Strategy – Spencer Rohatynski, Digital Marketing Manager at Clarity Quest Marketing (@CQmarketing) says, In 2022, the question for B2B healthcare technology companies is not whether or not they should launch a video marketing strategy, but when. Video marketing is vital for companies looking to increase brand awareness, lead generation, drive traffic and engagement, and close more deals.

HITMC
The Results Are In: Your Best Event Follow-up Process – Brittany Quemby at HITMC (@HITMarketingPR) writes – First off, take a deep breath. You’ve almost made it! The hard(est) part is over. With two of the biggest conferences in health IT underway or wrapped up, we thought it would be a great time to share our results from our mini HITMC Survey on the Best Event Follow-up Process.

KNB Communications
Challenges of Working as a Woman in the Marketing + PR industry – Liana Muaremi at KNB Communications (@KNBComm) says – For Women’s History Month we posed a few different questions to the women healthcare marketing and public relations experts on our staff. These questions were: What are the biggest challenges you have faced in your marketing + PR career so far? How do you manage to maintain a work-life balance? What advice would you give a female newcomer based on your experience in the industry? The responses the women on our team gave were transparent and empowering.

Amendola Communications
Your Corporate Messaging Needs A Makeover – Jessica Smith, Content and Account Director at Amendola Communications (@AmendolaComm) writes, Recently, I was listening to a podcast featuring the CEO of a healthcare tech company that’s doing fantastic things in a new way—an actual innovator, as much as that word is overused. The podcast wasn’t sponsored, so the line of questioning was broad and geared toward thought leadership. In response to the host’s first question, the CEO launched into a detailed explanation of the issues with just a quick “At [Company Name], we deal with [thorny topic] all the time, starting with A and B.”

Brafton
5 Brand Assets Every Company Should Have – Lane Fisher, Writer for Brafton (@Brafton) says, Your brand, however old it may be, is trying to find its place in the world. You, it’s creator, supporter — might we say ‘parent’? — want it to find its own identity amidst its peers and grow to be large, successful and strong. After all, any good guardian wants to help their offspring develop the assets that will help them thrive in any space.

Matter Communications
Out-Of-Home Advertising is Back. 3 Ways Your Brand Should Harness Its Revival. Kacie McFadden at Matter Communications (@MatterComm) writes, Back in 2020, the future of Out-of-Home (OOH) advertising wasn’t looking so good. With exponentially fewer people out and about, OOH ad exposure all but vanished. Commuters stopped heading to the office, consumers flocked to online shopping and travelers cancelled flights, leaving highway billboards, grocery store posters and airport taxi ads unseen.

Agency News

Fathom Selects Clarity Quest as PR and Content Marketing Agency of Record
AI medical coding automation company Fathom has selected Clarity Quest (@CQmarketing) as its public relations and content marketing agency of record. Fathom is transforming healthcare revenue cycle management through automation to make medical coding faster and more accurate while also reducing the overall cost of coding operations.

Marketing Hires & Now Hiring

Matter Communications

The @MatterComm Matter Health team is looking to add several new members to the team. Drop me a line if you or someone you know is interested in joining an amazing team with massive potential for professional growth #Hiring #Healthcare #publicrelations #marketing #HITMC pic.twitter.com/JDW65G8zzQ

— Ryan Lilly (@RyeLilly) March 10, 2022

StudioNorth

Live from Madison, Wisconsin, it’s our new Account Director Erin DuCharme. Say hello when you get the chance! #agencyhiring #clientservice #makeitmatter pic.twitter.com/NPn8rV8SuE

— StudioNorth (@StudioNorthUSA) March 7, 2022

#HITMC
When: Every Tuesday, Noon ET (9 AM PT)

What: Monthly chats on marketing strategies in health IT. Sponsored by: Healthcare IT Marketing and PR Conference. Find the topic for the next #HITMC Tweetchat.  View previous Tweet Chat summaries.

Events

It’s been a hot minute since the #HITMC community got together in person, which makes the next few months of events even more exciting!

We put together a checklist of upcoming events & opportunities to connect.

Add them to your calendar: https://t.co/bxr0bJ8DDb

— Healthcare and IT Marketing Community (@HITMarketingPR) March 10, 2022

ICYMI

Overrated & Underused
Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Hosts, experienced marketers Jen Jennings (@Jen_Jennings) and Tom Testa (@Tom_Testa) have emerged from the trenches to provide the answers. In each episode, they will debate the most OVERRATED & UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo. Take a listen.

Resources

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.