February 2024 Health IT Marketing Minutes

Clarity Quest
3 LinkedIn full-funnel marketing techniques that drive conversions – Marla Sokolowski, Senior Director of Marketing Systems at Clarity Quest writes, LinkedIn is a B2B marketing powerhouse, offering unparalleled opportunities for brands to connect with a professional and engaged audience. But to harness its full potential, marketers must think beyond sporadic campaigns and one-off ads and toward LinkedIn full-funnel marketing strategy.

Amendola Communications
Making The Most Of Trade Show Media Opportunities – Kim Mohr, Account Director at Amendola Communications says, Heading to ViVE 2024 in Los Angeles or HIMSS24 in Orlando? These key industry trade shows aren’t just a chance to escape the winter weather for warmer destinations! They can present a great opportunity for executives to establish relationships with journalists from a variety of publications and mediums. Chances are if you’ve landed an interview, it’s for a brief window, so read on for best practices for making the most of your time.

Brafton
10 Content Planning Tools To Simplify Content Marketing – Florian Fuehren, Content Writer at Brafton says, Business can be rough, and content marketing is one of the race tracks where that becomes obvious. Over the last few years, you could watch competitors go from a gentle walk to sprints. Since the advent of artificial intelligence, it can sometimes feel like there’s just a swoosh of color passing by.

KNB Communications
11 parts of an irresistible RFP for healthcare communications agencies – Beth Cooper, VP of Marketing & Sales at KNB Communications says, In the bustling world of healthcare marketing and public relations agencies, your RFP needs to be more than a request for a proposal – it should be an irresistible beacon, shining through the sea of opportunities. The goal: it’s about striking the perfect balance between requesting essential information and respecting the agency’s time.

anthonyBarnum
Prepare: 2024 Ushers In a Tech Category Wave – Melissa Anthony, Founder and President of anthonyBarnum Public Relations writes, Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation of AI and automation, and other technologies that continue to advance, venture-funded companies are rolling out new platforms to address inefficiencies and pain points in markets at a rapid pace. Innovations are permeating all corners of technology.

Matter Communications
Healthcare PR: A Galazy-Sized Challange in 2024 – Dan Ventresca at Matter Communications says, Predicting healthcare trends is like forecasting the weather…on Mars. But in the aftermath of last month’s J.P. Morgan Healthcare Conference – and the increasingly positive sentiment around the state of the business of healthcare – we pulled out the telescope and identified several trends that healthcare PR teams should keep in mind as we settle into 2024.