February 2023 Health IT Marketing Minutes

Amendola Communications
9 Tips For A Great Video Interview – Marcia Rhodes, Vice President at Amendola Communications (@AmendolaComm) says, Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be ready for a possible video interview. No problem as you frequently use Zoom for calls. Right?

Brafton
White Paper vs. eBook: What’s the Difference? – Chelsey Church, Senior Writer & Editor at Brafton (@Brafton) writes, Content marketing is much more than distributing a blog article to your audience. White papers and eBooks are two great examples that can take content to the next level, offering your audience a new and exciting way to digest relatable information, while generating leads. Though similar, there’s still something that sets these two assets apart. Think about it this way: You wouldn’t expect to get the same experience out of reading an illustrated novel as you would an essay, right? Both are valuable options for learning but with different goals and purposes.

ClarityQuest
Oh, Elon: Is Twitter still good for healthcare marketing? – Aaron Ogg at Clarity Quest (@CQmarketing) writes, Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the Tesla founder and CEO acquired it in October 2022 for $44 billion. Musk’s most criticized moves include: Cutting 80% of Twitter’s full-time workforce; Introducing the corporately curated “For You” column as an alternative to its traditional “Following” column; Fiddling with checkmarks.

HITMC
The Journey Is As Critical As the Outcome – Colin Hung (@Colin_Hung) writes, Journey maps are powerful marketing tools. They can bring clarity to complex cross-departmental campaigns, help identify gaps, and get stakeholders aligned. Having a well-defined journey map even helps organizations maximize their precious marketing budgets. Journey maps take effort to build, but are worth the investment.

KNB Communications
5 email subject line hacks for healthcare marketers – Beth Cooper, Vice President of Marketing + Sales at KNB Communications (@KNBComm) writes, At KNB, we typically generate email open rates 2x to 3x industry averages. We do this by relentlessly staying ahead of trends and applying them for our healthcare clients. What works one quarter may not work the next. As of December 2022, these are the current hacks that are keeping our open rates high in the B2B health tech space.

Matter Communications
Finding Solutions in Healthcare Amidst the Economic Downturn – Chris Comfort at Matter Communications (@MatterComm) says, Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established and emerging organizations across the healthcare continuum are learning the value of putting the patient first, above all else.