April 2024 Health IT Marketing Minutes

MERGE
Maximizing Your DXP Investment: A Guide for Healthcare Marketing Leaders – Keir Bradshaw, EVP, Solutions at Merge says, In today’s rapidly evolving digital landscape, healthcare organizations are increasingly investing in Digital Experience Platforms (DXPs) to enhance their marketing strategies. However, acquiring a state-of-the-art DXP is only the beginning. To truly reap the benefits of this investment, it’s crucial to look beyond the technology itself and consider the broader factors at play – people, processes, and the integration of your tools.

Clarity Quest
Beyond the breach: A new era in healthcare crisis communications – Andrew Thompson-Young, Author at Clarity Quest writes, Unless you live under a rock, it’s pretty hard to have missed the recent announcement that Change Healthcare, a unit of UnitedHealth Group, experienced a cyberattack that left the largest U.S. healthcare payment system paralyzed, according to The New York Times. So, what does the breach mean for how healthcare companies talk about security and cyber threats?

KNB Communications
Top 10 tips to throwing an event healthcare media will actively want to attend – Beth Cooper, VP of Marketing and Sales at KNB Communications says, If you build it, they may not come. It’s not enough to just hold an event. In the bustling healthcare industry, media professionals are inundated with invitations to events, launches, and showcases. The higher-profile the media outlet, the more exclusive and cool the events they’re invited to, creating a highly competitive environment for capturing their attention. If your brand isn’t a household name in the healthcare field, the challenge is even greater—but not insurmountable.

Matter Communications
Building a Balanced Healthcare Content Strategy – Hannah Ratner at Matter Communications writes, For healthcare marketers, content is still king. Whether you’re a start-up or a med-tech powerhouse, you won’t get far without crafting engaging brand stories to share with your audience across forums and media channels. The type of content you create and share should align with your business goals. Do you want to drive leads? Opt for a gated resource like an eBook or white paper. Want to prove your value to potential customers? A case study could be a great choice. In this blog, I’ll dive into five types of content that healthcare companies should consider adding to their content calendars.